we can help end plastic waste!

Every cleanup is more than just a cleanup!

Why? Because you make a difference. When a piece of litter is in your hands, it becomes your choice. Will it end up as a piece of trash in the landfill or in the ocean, or will it get a chance to be turned into something new?

Join the #Clean4Change community and help us end plastic waste in the environment. From now, all the way to World Cleanup Day in September, we will act and learn together – driving impact and making a real difference.

We are starting with the simplest of things: a cleanup. Join the #Clean4Change community to get started.

Get Involved

We are on a mission to end plastic waste—and you are invited to join us.
We act together, right in your community to drive global change.
What you can expect:

  • guides and templates to effectively reduce plastic waste
  • access to global experts, online courses and educational resources
  • inspiring stories from across the globe
  • support to help you participate in or organise clean-ups

It all starts with a simple cleanup, right now:

Inspiring stories #Clean4Change
Got a question?
Got a question?
Have a look at our frequently asked questions. If you can't find what you are looking for, email us at
  • General
  • Litterati
When will Clean4Change happen?
Clean4Change will launch on 22 April (Earth Day) and end on 30 November.
Who will be part of Clean4Change?
Clean4Change is a global initiative driven by the Alliance to End Plastic Waste with its member companies. Non-member companies and individuals are also most welcomed to participate, helping us create a bigger impact towards our collective cause.
What is the campaign URL and social media #? | #Clean4Change
As a participating company of Clean4Change, what are the list of assets that we will be provided to help us activate?

The participating companies can expect to receive a toolkit that has the following messages and creative assets:

  1. Campaign Logo
  2. Poster
  3. Banner
  4. T-shirts
  5. E-mail Templates
  6. Social Media Templates

Point of contact for any requests or questions about assets:

Can family & friends of an employee participate in the activation?
Yes! This is highly encouraged—friends and family can participate by organising their own cleanups. The more people that participate, the bigger the impact we can create. Each company should provide their unique Litterati challenge code to family and friends of their employees so that actions they are creating can be credited under the correct code and company on a data dashboard perspective (which can be made available upon request).
There is still the threat of COVID-19. How do we encourage our employees to go out and participate?

The beauty of the activation is that it doesn’t require any action that needs to be done in large groups. All it takes is one person, one piece of litter at a time to contribute to the impact. It can be done with family and friends that are already in quarantine together, anywhere in the world.

We are also encouraging each organisation and every participant to strictly adhere to all local recommendations and requirements, including social distancing and wearing of face mask. Together, we can highlight the global plastic waste issue, make an impact, and keep our communities safe.

What is Litterati?

Litterati is a mobile app that applies a crowd-sourced approach to data and cleanup of litter around the world, leveraging the great power of data to understand not only the source, but the solution to the global problem.

The app encourages users to identify, collect, and geo-tag the world’s litter, and allows the creation of groups and challenges making trash pickup a community effort.

Here is the Litterati YouTube Tutorial and FAQ page for users to get acquainted with the app. Additional background information on their website.

How do I use the Litterati app during the Clean4Change campaign?
Using the Litterati app is extremely easy. After an employee enters the challenge code provided by their company and signs up for the Clean4Change challenge, simply find discarded litter in your neighbourhood to photograph. Take a picture of the litter with the camera in the Litterati app. Click Upload to make it official. The app automatically geo-tags the image with Litterati’s LitterAI tool and recommends the kind of litter you collected. Simply confirm the tags to help the LitterAI keep learning. And don’t forget to discard the litter you’ve photographed properly.
Is it available on iOS & Android?
Yes, the app is available on both platforms for free. Please download here—iOS, Android
What language is the app available in?
Currently the app will automatically display in the language your phone settings are in. This includes Chinese, Dutch, French, German, Japanese, Spanish, Mandarin, Turkish, Thai, Portuguese, Malay, Italian, Bahasa ID and Vietnamese. All other languages default to English currently.
Is the Litterati app General Data Protection Regulation (GDPR) compliant?

Litterati is GDPR compliant.

All new users are completely anonymous. If/or when a user chooses to claim their account via email or Facebook, there is a clear, direct checkbox for them to say whether they consent to receiving marketing communications from Litterati, and if they say ‘yes,’ every email has a clear and direct ‘unsubscribe’ link.

Is the Litterati app Children’s Online Privacy Protection Act compliant?

Litterati is COPPA compliant.

Litterati built the 'Anonymous Account' function in part for COPPA compliance as anonymous users are not required to share any personal information to access & utilize the core functionality of the application.

For participating employees who want to use Litterati with their family & they have young children, we recommend either (A) having children use and share your account or (B) if children under the age of 13 want their own account, parental consent is required and we recommend children use an anonymous account.