Member Companies TOMRA, PepsiCo, Procter & Gamble and Berry Global Collaborate On New Recycling Technology

19 11 2019

Alliance to End Plastic Waste member, TOMRA, was featured by BBC News for their work in developing “invisible barcodes” to help revolutionize the recycling industry. TOMRA is working with other Alliance members, including PespiCo, Procter & Gamble and Berry Global, to implement intelligent packaging aimed at increasing recycling rates around the world. This technology requires packaging to be covered in a Digimarc Barcode – invisible to the human eye – but easily captured with camera scanning technology. These scanners identify the material of the product, allowing sorting machines to accurately sort and recycle the items within TOMRA’s recycling plants. Testing has been successful thus far, with a 90% success rate. 

Additionally, some packages marked with these barcodes will even allow consumers to scan products at home through an app, which will help eliminate confusions around recycling at the source. 

This new technology could drastically improve the effectiveness of recycling, both at home and at the industry-level, and help move us toward a more circular economy. Through collaboration and innovative solutions, we can deliver real results to make the dream of a world without plastic waste a reality. 

Share this

Related articles

Alliance Releases First Anniversary Report
The Alliance to End Plastic Waste | January 22, 2020
read more
The Alliance is a Proud Advisory Council Member for the Plastics Data Challenge
The Alliance to End Plastic Waste | January 14, 2020
read more
President and CEO of the Alliance to End Plastic Waste Gives Keynote Speech in Singapore at the Responsible Business Forum on Sustainable Development
The Alliance To End Plastic Waste | November 19, 2019
read more
Sea Change in the Ganges
The Alliance to End Plastic Waste | November 7, 2019
read more



So read up. Spread the word with your friends and family.

Do your part. And join the fight to end plastic waste for good.