Aviral—which means continuous in Hindi—refers not only to the never-ending flow of the iconic Ganga river, but is also the name of our pilot project along its banks in Haridwar and Rishikesh. These cities have a combined population of 450,000 people and attract 50,000 tourists a day. These numbers swell to tens of millions during major Hindu festivals, drastically increasing the amount of waste produced.

 

Aviral - Reducing Plastic Waste in the Ganga is a pilot project in partnership with GIZ to develop approaches for sustainable and scalable plastic waste management solutions and demonstrate best practice examples in Haridwar and Rishikesh, which can then be replicated in cities across India.