Aviral—which means “continuous” in Hindi—refers not only to the never-ending flow of the iconic Ganga river, but is also the name of our pilot project along its banks in Haridwar and Rishikesh. These cities have a combined population of 450,000 people and attract 50,000 tourists a day. These numbers swell to tens of millions during major Hindu festivals, drastically increasing the amount of waste produced.